The original idea was to create a web site that offered the absolute best selection in shoes in terms of brands, styles, colors, sizes, and widths. Over the past 9 years, the Zappos.com brand has evolved, and in addition to offering the best selection, Zappos aspires to be the company that provides the absolute best service online -- not just in shoes, but in any category.
Zappos believes that the speed at which a customer receives an online purchase plays a very important role in how that customer thinks about shopping online again in the future, so Zappos has put a lot of focus on making sure the items get delivered to our customers as quickly as possible.